WIN
Business is a battle, and we came here to WIN!
Carrie and Ian Richardson are partners and serial entrepreneurs who specialize in strategic growth and exit planning for SMBs.
Every week, we ask business owners and leaders two important questions:
"What's Important Now?"
"How are you winning?"
Created by entrepreneurs who love strategy, sales and strategic selling, we interview business owners and sales leaders at all stages of growth across multiple industries.
Learn from experts sharing their strategies and the tactics they use to identify and pursue opportunities.
Take away actionable ideas that you can use to help you scale and/or sell your business.
Learn more about Fox and Crow Group at https://foxcrowgroup.com
Episodes
86 episodes
MSP Event Planning - How the MSP Initiative Creates Winning MSP Events
Winning MSP Event Planning with Alec Stanners In this episode, we dive deep into what it really takes to plan MSP events that create community, drive real ROI, and elevate vendor relationships beyond the trade show table.&nbs...
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15:34
Aaron Peterik Shares Winning Advice for first-time Sponsors of Pax8 Beyond
From Booths to Buy-In: Aaron Peterik’s Playbook for Winning Pax8 BeyondEpisode Description: What separates a vendor with a busy booth from one that builds a sales pipeline? Aaron Peterik, Director of Channel at<...
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18:47
Craig Fulton from Evergreen - WIN by Making Lasting Memories
In this episode of The WIN Podcast, host Carrie Richardson interviews Craig Fulton, M&A Advisor at Evergreen Services Group, about how to maximize your experience at industry events like PAX8 Beyond.Crai...
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14:17
MSPs WIN When They Collaborate at MSP Industry Events
In this episode of WIN, host Carrie Richardson chats with Allan Jocson, CEO of Agilitec and member of the PAX8 Partner Advisory Council. Allan shares his playbook for getting the most out of major MSP industry events like PAX8 Beyond—f...
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10:57
Andrew Mora Shares How Cork Wins at MSP Events
Trade shows are back in a big way, and Pax 8 Beyond 2025 is one of the most important events on the MSP calendar. In this episode of the WIN Podcast, host Carrie Richardson talks wit...
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18:49
Winning at Reinvention: Mark Chamberlin on Building Legacy and Active Retirement
From “Who’s Who” to “Who’s He?” – Reinventing Yourself After Leaving Your BusinessAfter 40 years in high-tech leadership, Mark Chamberlin found himself at an unexp...
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26:34
Winning Customer Transition Strategies for MSPs with Matt Yesbeck
Are you leaving money on the table when offboarding MSP clients? Matt Yesbeck and his son Gage saw a massive gap in the MSP industry—no structured way to transition low-value or misfit clients without losing revenue or...
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24:01
WIN at Scaling Your MSP with Matthew Pincus and Helpt
Why is Winning at Scale So Difficult?Scaling a business comes with big challenges—hiring, retention, marketing, and making smart decisions that drive growth. In this episode of WIN, host Carrie Richardson...
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34:25
Winning at Social Media Marketing with Heather Margolis
"Winning at Social Media Marketing with Heather Margolis"In this episode of the WIN Podcast, host Carrie Richardson interviews Heather Margolis, founder of Channel Maven, to uncover her strategies for leveraging social media as a ...
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26:42
Winning Podcast Strategies from Command Your Brand
WIN More PR Opportunities with Advice from Josh SilvestroIn this episode, host Carrie Richardson is joined by
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29:31
Andrew Moore WINS by Operationalizing Trust
In this episode of What's Important Now, host Carrie Richardson sits down with Andrew Moore, founder of Ridgeview Advisors, to dive deep into the concept of "Operationalizing Trust" in the managed services provider (MSP) industr...
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29:13
Mike Ita WINS by supporting one niche specialization.
Host Carrie Richardson sits down with Mike Ita, founder and CEO of IT Corps, a managed service provider based in Ohio. Mike shares his inspiring j...
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28:43
How Waident WINS the best technical talent
Winning Strategies for Recruiting and Retaining Top Talent in the MSP SpaceIn this episode of WIN (What's Important Now), host Carrie Richardson talks with repeat guest Jo...
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21:03
Technique - Daryl D'Souza
Daryl D'Souza, Co-Founder of TechniqueIn this episode of the WIN podcast, host Carrie Richardson sits down with Daryl D’Souza, managing partner at
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25:21
Justin Breen WINS by Connecting Visionaries to Serve Humanity
In this compelling episode, Carrie Richardson interviews Justin Breen, a master connector who spends his days linking some of the world's most brilliant and misunderstood vis...
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33:46
Kirk Halpern: Restaurants, Redemption Stories, and WINNING
In this episode of "What's Important Now," host Carrie Richardson sits down with Kirk Halpern, the visionary behind Farmers and Fishermen Purveyors. Kirk shares his remarkable journey from practicing law to becoming a major player in the meat a...
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31:48
Michelle Accardi WINs by Unlocking Growth
In this engaging episode of the WIN podcast, host Carrie Richardson sits down with Michelle Accardi, the dynamic CEO of LionGard. They discuss Michelle's unique approach to lead...
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18:42
Rob Senatore WINS by surrounding himself with WINNERS.
From Sprint to CEO: Rob Senatore’s Journey with Data2Go Wireless In this episode of the WIN podcast, host Carrie Richardson interviews Rob Senatore, CEO of Data2Go Wireless. Rob shares his inspiring journey fro...
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20:57
Rodrigo Acuna WINS by Helping Hispanic Millennials Build Wealth
Bridging the Financial Gap: Rodrigo Acuna on Empowering Latino Communities In this episode, host Carrie Richardson sits down with
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32:53
Joe Alapat Tells Us How Liongard is WINNING with a New CEO
Hi! It's Carrie - and the beginning of this podcast starts really abruptly because Joe and I started chatting immediately and we completely forgot to do the intro.I want to remind MSPs that
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21:18
Scaling Successfully: WINNING M&A Strategies for MSPs
Christopher Vollmond-Carstens, M&A, NTIVAIn this episode of WIN ("What's Important Now?"), host Carrie Richardson dives into the world of mergers and acquisitions (M&As) within the managed service provider (MSP) industry ...
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35:45
David Dulany Helps SaaS teams WIN by choosing the right Sales Technology Stack
David Dulany, Founder of TenboundIn this episode of the WIN podcast, host Carrie Richardson sits down with David Dulany, the founder of Tenbound, a premier research and advisory firm in the B2B tech space. They discuss the journe...
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31:24
