Winning Podcast Strategies from Command Your Brand

WIN More PR Opportunities with Advice from Josh Silvestro

In this episode, host Carrie Richardson is joined by Josh Silvestro, brand ambassador at Command Your Brand, a podcasting agency specializing in helping businesses amplify their voice and connect with the right audiences. Together, they explore the challenges and opportunities of podcasting, tips for effective public relations, and the secret to creating engaging content that converts.

Key Takeaways:

1. Why Storytelling Matters in Podcasting
   • Build genuine connections with your audience by sharing your authentic journey.
   • Avoid polarizing topics; focus on relatable and inspiring content.
2. Overcoming Podcasting Fears
   • Learn to embrace mistakes and use them as stepping stones for growth.
   • Practice and preparation are key to becoming a confident speaker.
3. The ROI of Podcasting
   • Understand how guest appearances on niche podcasts can lead to unexpected opportunities.
   • Repurpose podcast content into blog posts, social media clips, and more to maximize value.
4. Creating a Personal Brand Through Public Relations
   • People buy from people, not businesses. Focus on showcasing your unique expertise.
   • Start small but strategic by targeting niche audiences and growing from there.

Quotes from the Episode:

• "People buy from people, not businesses." – Josh Silvestro
• "Podcasting is not just about being heard; it's about building trust and visibility." – Carrie Richardson

Actionable Tips:

1. Start by clarifying your niche and target audience.
2. Use platforms like YouTube or podcast networks to explore similar content for inspiration.
3. Don’t underestimate the power of repurposing podcast content across channels.

Technology Tip:
Leverage AI tools to analyze transcripts, generate content, and identify key insights to streamline your podcast marketing efforts.

Links & Resources Mentioned:

• Visit Command Your Brand to learn more about their services.
• Book a call with Josh or the Command Your Brand team at CommandYourBrand.com/bookacall

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Transcript

Carrie Richardson: 0:53

Good afternoon, everyone. Welcome to the first win podcast of 2025. I'm super excited to be back. I got to spend a couple of weeks in Hawaii and that was amazing. Spent a few weeks with my kids and now I am back trying to be diligent and produce podcasts weekly. As my guest today, Josh Silvestro will tell you. That's pretty challenging. Josh works with command your brand. He is a brand ambassador and they run a podcasting business. So Josh, tell me about the challenges that come with trying to get a podcast out every week.

Josh: 1:28

The podcasting industry is very interesting. It's such a amazing tool to get your business known in certain areas.

Carrie Richardson: 1:34

I've been podcasting since 2020 when the pandemic hit. Everybody seemed to be starting a podcast. The first podcast I started was an hour long format. I do not recommend that.

Josh: 1:47

Right.

Carrie Richardson: 1:47

That took a lot of took a lot of prep time. It took a lot of interview time. And then it took a lot of post production time. So I either had to spend a lot of money getting my podcast produced, or I had to spend a lot of time figuring out how to do that. The things that we have available to us now, I mean, there's no reason that everybody couldn't podcast. Josh, what are the big like barriers to success when it comes to podcasting?

Josh: 2:13

The way you present yourself. When someone goes on a podcast, it's the way you present and connect with your audience that Makes an impact on them. That's why people listen to you. They want to hear your story They want to hear how you build your business or things like that from the ground up, you know I've I've can't tell you how many times I've listened to a podcast and some people have said the wrong thing or did the wrong thing. They were kind of talking political and it kind of ruined it for me, honestly. When people kind of really honed in on their niches I find it more relatable than someone talking about, Oh, my beliefs are this or this. When you're sharing your own story, it's really how you formulate and actually portray yourself.

Carrie Richardson: 2:46

So you are our brand ambassador for command your brand. Tell me a little bit about what that entails. What does a brand ambassador do?

Josh: 2:56

That's a great question. Found that just in any business, no matter if you're, you know, a dentist or you're a cleaning company or whatever, you need some type of brand ambassador My mission is making sure that people like CEOs, founders are just really amazing. we have amazing people around the world and they're sort of like under a rock and we want to release that rock so people know who they are. My mission is to educate people about other people.

Carrie Richardson: 3:21

I've had a lot of people say they didn't want to be on my podcast because they didn't feel like they had anything unique or interesting to share. And I always had issue with that, because every entrepreneur out there has an interesting story. Everybody started their business for a reason. They all have a, why they all have a North star. My entrepreneur journey begins in panic and chaos, it changed over the course of 10 years, so I think everybody that makes the decision, like, hey, I'm going to put all my chips on the table, I'm going to bet on myself, I'm going to do this exciting thing, they've got a story to tell. So how do you coax that story out of them, Josh?

Josh: 4:08

That's such a great question. People ask me, how do I do this? And the first thing I communicate to them is what are you afraid of? What is the thing that's holding you back? It's really it's really themselves first and foremost you have to decide that you're gonna go big or you're gonna go home That's kind of like my thing like either do it all or you're not gonna succeed So I find you have to really Put in the effort You have to get over that fear and that you have to be willing to actually conquer that. You have to be willing to make mistakes so that you can grow and promote and really get yourself known If it means you have to go out there as a business owner, that's what is necessary for people to know who you are and who is running that company

Carrie Richardson: 4:45

People buy from people. They don't buy from businesses. So it sounds to me like you're talking about public relations.

Josh: 4:54

That's exactly right.

Carrie Richardson: 4:55

A little bit about how business owners can get their name out there. Podcasting is obviously one big way to do that. I mean, we promote our guests. We write blog posts about them. We send them press releases that they can use to announce that they've been a guest on the WIN podcast. We really try and big them up, not just because we want to promote them, but because we want them promoting our content. We want them to take the podcast that they've been on and share it with their group on LinkedIn to extend our reach. So, we've got lots of ulterior motives when it comes to podcasting or lots of great opportunities for branding. What are some other ways that business owners can take advantage of a public relations opportunity? How do they find them?

Josh: 5:41

That's such a great question, and I love telling people about this because I find that one of the key areas of any business, no matter what, where you are, what you're doing is P. R. Public relations. Now, what do we mean by public relations? People buy from people as you mentioned before and if they don't know who you are then you're a business that doesn't Have the necessary tools that they need Because you you know, you're a the best cleaning company. So why are you the best cleaning company? Or, the best video editor in the world. Okay. Why are you the best video editor? Tell us a little bit about yourself, you have to show people that you exist and that you do things that are so successful and you get people to see that Wow, this person really cares It's such a important tool, people need an actual audience that like the person. That's a key secret that people that a lot of people don't know about.

Carrie Richardson: 6:26

I was just gonna ask who would listen to a podcast about a cleaning company. And then I realized that my kids were obsessed for a couple of years with car detailing videos on YouTube.

Josh: 6:37

Yeah,

Carrie Richardson: 6:37

essentially, that's A podcast. If I was a cleaning company, what I would wanna do is find the messiest house. I could, and then do almost like a, those fast montage videos of like how it got cleaned and then what it looked like afterwards. How would you encourage a business owner not investing a lot in marketing and sales. Where do you start?

Josh: 7:01

That's such a great I start with learning something new. As a new business owner you're sort of getting your feet wet on a lot of things and you don't have the budget necessary just researching and books, there's, I'm a very big reader, so I love to read books, There's YouTube videos. I grew up in the age of YouTube You watch YouTube and you really actually learn a lot and I find that that's such a very fast and easy way There's just so many ways to do something it's more of the research of actually looking back and like, okay, what is the most successful thing someone does? I take five to six videos. I don't watch them all. I kind of look at what's the stable thing that people do that is like the same. And I take that. And actually I use that in A lot of my, you know, books or courses or things that I, anything that I learn is actually find one stable thing about it that's very common and use that.

Carrie Richardson: 7:43

You can actually take the transcripts from six different YouTube videos that are talking about the same thing. You can feed them all into an LLM and then you can prompt the LLM to identify the advice that each person gives. Like show me what's similar about these things. Filter this by X. Right? And it will show you and then make me a bulleted list of the thing that every one of these influencers believes is the most important, and only show me the ones that overlap. Mm-hmm And then you, now you've got your like hit list of like, Hey, here's these industry experts who all have 60 minutes of advice for you. But now you can compress that down into 10 bullet points and it's gonna take you less than an hour. I've been obsessed with that since I learned that you could do it.

Josh: 8:32

Yeah.

Carrie Richardson: 8:33

I like to read more than I like to watch videos, which is one of the reasons that I do that. You mentioned that command your brand has a book. So if somebody wants to read about branding and public relations. Josh has got some advice for you. So how do you know if you have something worth presenting to someone in media? Like, how do you get that elusive press coverage?

Josh: 8:57

Yeah, that's such a great question. I'll give an example I've helped a chiropractor and he has a really special device that actually assists people like without necessarily going to a chiropractor, but also helps adjust them sort of like with a machine that helps with the whole pressure in the back area, right? So there's this particular niche of people that like that stuff. And there's probably more people that would like that too. You have to kind of figure out my niche of people. some people start off, you know, kind of like broad, like I want to work in marketing. Okay. Well, what kind of marketing would you like to do? You sort of narrow yourself down where you're a special type of person or business that does this thing that no one else really does. And that's where people like you. Cause they're your specific niche. You know, for example, we're a podcasting booking agency, which actually helps with booking people on top rated shows. And so I would say like you would first research what is the niche that you're trying to go for. You obviously don't want to fluff yourself and make yourself look pretty or cool. You want to be genuine. You want to be real. You want to look at statistics and like, how can we actually lay it down where it's very simple for people? Like if there's a product that you have that, Oh, wow, I have this product. That's like going to be amazing. So I have to make it genuine and real to the person.

Carrie Richardson: 10:06

We do sales training, we do sales coaching, we're consultants, we're strategic planners. But what we really want on our podcast is for people to tell us their stories.

Josh: 10:15

Yeah.

Carrie Richardson: 10:16

Like nobody wants to listen to Carrie talk about how she became a telemarketer. Over and over and over again, week over week. So we want some variety, we want different guests. And I think that people would be surprised at how many opportunities there are to be on podcasts. I've gotten random invitations out of the blue from people like, Hey, would you like to be on this podcast about women entrepreneurs? And from that appearance on that podcast, I was invited to keynote a women's entrepreneur conference for score this year. One podcast appearance from some person that I'd never heard of to an audience that I wasn't aware of, somebody asked me to be on a podcast, sure, no problem. I'll be on your podcast. But I never really thought about how being on people's podcasts translated into larger opportunities to promote myself. And I don't think people think about that when I'm inviting them to be on mine either. And like, what, what, what might this lead to who might see it? How could it potentially lead to new business for me or more opportunities to talk about what I do?

Josh: 11:20

People come to me and they kind of want to know, like, I want to get on podcasts and, you know, one of my main missions is, is really to get them on the right shows with the right group of people. We want to put you on the right shows with the right audience because when I see someone on a podcast, they're an expert. They're, they're talking about something they're good at and that they are passionate about it. That's my other two cents about it, because I, I think people who go on podcasts are very professional and they portray it. I never tell people reach to the top. I don't want to give them false hopes, but getting Joe Rogan at my level may not be real for other people. I always start small, that's how you build something. Sure there's maybe like 20, 30 people listening, but you know what? That turns into opportunities for things. You get on other shows and you get on bigger shows and you get on bigger shows and You're now a really amazing guest speaker who's been on lots of shows, and you have so much experience with that, that you, you can deal with those high ticketed ones. Like, and I'll give an example is like, you look at Joe Rogan, for example, look who's who he's had on.

Carrie Richardson: 12:18

I have to admit that I've never listened to his podcast.

Josh: 12:21

That's totally fine.

Carrie Richardson: 12:22

I don't know what the format is. I know that it's very popular.

Josh: 12:25

Yeah. I mean, I'll tell you something, your start. I like your start better than his start. Cause his starts just like, let's just get into it. Like he doesn't even say a show. It's just like, he just goes right into it, you know? And, And these are really ridiculously long His longest one I think is three and a half hours. That's one of his longer ones, but I think it's mostly it's two to two and a half to three hours. That's how long his podcasts are. And it's really funny. It's just like the people who go on there, they're well known and they're creating such a big impact for people that people will listen. I think last week or a couple of days ago. I think the CEO of Facebook was just on, Mark Zuckerberg was just on there, like as a random guest. that comes back to public relations, like look what he did first. He, he removed something that was a big issue for people. And now he's on a, you know, creating public relations and getting himself a bit more known to people. And, and I think that's such an important tool for people to have to kind of really, you know, understand, like, you know, you're not going to get, that's not your first show you're ever going to be on, you know? I think the smaller shows are even just to start off are just as good as any other show. You're getting your face known and more real to people. You know, that's, that's the truth of it. And you know, I find that people who don't, don't show their face. It's kind of like, What are you trying to hide?

Carrie Richardson: 13:35

I'm wearing my pajamas.

Josh: 13:39

I find you have to be adventurous. And I could tell you I'm wearing pajamas, too. You have to, be willing to experience anything. It's sure it may be it may feel like it's uncomfortable for you in the beginning. It's just a skill you have to build by just practicing. And that's, that's one key thing I would say here is you have to practice, practice until like, you don't have to think about it anymore. You know, I, I can't tell you how many times I practice in front of a wall. I don't fluster anymore because I've practiced so much in front of a wall in front of other people that, It's not really a thing for me anymore. I just, I kind of like it to a point. I want more. I crave more of it. Like I want a bigger and bigger audience. And, and that's, even just as a business, that's, I'm sure you crave that too. Like you want a big, you want to grow bigger, bigger, bigger to a point where like you just are expanding. Like there's nothing else.

Carrie Richardson: 14:23

I had a mentor once who said there are people who want to be famous and there are people who want to be rich. Decide which one you are.

Josh: 14:34

Yeah,

Carrie Richardson: 14:34

because they don't always overlap. So for me, how do I turn podcasting into dollars? I'm less interested in being famous than I am in figuring out how can podcasting translate into more money in Carrie's pocket at the end of the day, whether that's being guests on somebody else's podcast or like for me, I love to invite potential prospects to be a guest on my podcast.

Josh: 15:04

And we

Carrie Richardson: 15:04

get an hour together. We talk about our businesses and our goals and where we want to go. And for me, that's like, if I only have an audience of one, as long as that's somebody that I want to do business with one day, maybe that for me is perfect.

Josh: 15:19

Yeah.

Carrie Richardson: 15:20

Do we get audience downloads and all that stuff? Yeah, people watch our podcast. I mean, we aren't Joe Rogan. I mean, if I get like 100 downloads a week, that's a great week for me. When I started podcasting, I encouraged my younger daughter who studies art history to start a podcast and we learned together. We learned how to use the editing software together. We talked about like, how do you get people So her podcast is actually very well researched. It's an hour long format and it talks about careers in art and the different ways you can get into the art industry and watching her guest list has been phenomenal, like starting with just kind of like timid asking kind of people that weren't that well known right up to asking one of the industry's most famous lawyers to be a guest on her podcast. And she was always convinced like, no, they're not going to say yes. They're not going to say yes. I'm like, well, you got to ask them.

Josh: 16:11

Yeah.

Carrie Richardson: 16:11

Don't be afraid to go out and go ask Mark Zuckerberg to be on your podcast. Like he's going to push you to his PR team, his PR team are going to tell you to get bent, but you don't get what you don't ask for. And maybe you'll be surprised.

Josh: 16:25

Yeah, absolutely.

Carrie Richardson: 16:26

There's so many different ways to use podcasting as a way to promote your business. personal brand, identify people that you might like to work with. And then there's so many interesting tools now, like we have a whole podcast network site that will allow us to pull in other podcasts that are like ours. So someone's listening to a podcast that features IT business owners most of the time. Sometimes PR experts, you know, they could go and like browse through the other podcasts that are listed on that site and say like, Oh, I might like to be on that one. Or I might listen to that one. So let's talk about PR. So I'm a, I'm a small business owner. I want more eyes on my brand. I don't have a lot of money. Where do I start?

Josh: 17:15

You need to have your audience that's the first step. Then you figure out what is something that you can share with people that people can relate to? You know, I grew up in a family, like I wasn't the richest family, but we, we survived. And now we're doing way better than we were before. I can relate to someone like that. And I appreciate them more because wow, I want the same thing. Like, how did you become successful? You mentioned this earlier too, which I really liked there's famous and then there's having money and being what you want to be. Money isn't always success. It's more of, you know, you're actually getting the things that you love to do. And you're living a rich and fulfilled, fulfilled life You know, to answer your question about if I were to choose famous or being successful, it's sort of like, you know, I really appreciate Keanu Reeves, just loves to help people. I love to help people get to know who they are. And I want people known. Who they are so they can really get themselves out there and some people need help with that. As a guest or even as a host, I always found YouTube is great because you get to grow and people get to see who you are. A lot of people that I know today is because of YouTube. I'm really thankful for that You have to just get started on something. YouTube, podcasting, whatever you want to do. Starting something and really being disciplined enough to keep making things more and more things. Cause that's where people start to like you. And where people get business. And that's where your business actually grows and expands. People who know you, who you are, you know, you have the ability to communicates to people You have an opinion about something because you're the expert in that area We need to be putting in the work And of course, there's obviously these tools to do it. But who runs those tools? It's you. You're the one who puts them together And that's that's the key thing is what are you going to do about it? It's really you. You have to keep creating, you know, so that you can build something from nothing And you know what, even if it's one person who shows up the first time and then the second, video you make, it's two persons, you're growing and you're still learning as you're going.

Carrie Richardson: 19:07

From one podcast, I can create a month's worth of content I could take the podcast that Josh and I are doing today. I can write, I can take the transcript and turn it into blog posts. I can take video clips of Josh and turn it into like little snippets on LinkedIn. I can create stills and then pull quotes and do social media images. There is so much that you can do with one 30 minute podcast. I can literally populate my social media for a month from my podcast with Josh.

Josh: 19:38

Yeah.

Carrie Richardson: 19:38

Which gives me lots of content to rotate through. So I'm never kind of stuck like, Oh God, what am I going to publish this week? I can always go like pull the transcript from a podcast, run it through AI and create like a great blog post about the top five reasons you should start a podcast or, yeah. The five ways you can use your podcast in your marketing initiatives or the five ways people love five ways of whatever. I don't know the magic number 6. 5 reasons your podcast sucks.

Josh: 20:12

Yeah. Why your podcast isn't successful.

Carrie Richardson: 20:16

So let's talk about that. What are some of the reasons that PR initiatives fail?

Josh: 20:21

There's the right way to do it, and there's a wrong way to do it. You go into a football game without a battle plan of what you're going to do Forget it. You're done with that. Sometimes it's depends on the person person to person, but it's usually that could be the video or the The audio visual. Not having the the backed information like the statistical things of what created the success. And then, not promoting to the right area. You're not promoting to the right people. Like if I want to talk about banking and how the financial world works, but I'm on a, a kid's show. No one's going to listen to you because they're, that's not what people are looking for. It's really putting yourself on the right podcast and with the right people in the right spaces. If you're on the wrong one, guess what? You're not going to really get a lot of listens or a lot of people coming to you because you're on the wrong podcast. Then it's not really worth your time. What is my goal with going on podcasts? What is my goal for promoting? I find that people make this mistake of, you know, they just want to get on podcasts because they just want their face there. That's not really the right way. How can I educate people? That's, that's one of the things I love about podcasting is it's the educational aspect. You get to learn not only about the subject that you're talking about, but also about the person. I can't tell you how many times I've listened to Dave Ramsey. He gives us the step by step tools. You try it and it's like, wow, this really works and I, I wanna listen to more.

Carrie Richardson: 21:31

So, should people be more focused on starting a podcast or being seen on podcasts?

Josh: 21:37

Well, you're not going to see overnight changes. In any business, you're not going to see an overnight sensation with either one. as a guest speaker, you're actually getting yourself known, you might see quicker results in that. The hosting of a podcast, you're really, educating people, you're building your niche of audience. You're actually growing your audience They're both equally important,

Carrie Richardson: 21:56

A lot of people just say I've never done it before. So therefore I'm not going to be good at it. So therefore I'm not even going to try it.

Josh: 22:03

A lot of people will have a terrible time the first time. You have to just simply decide that you're going to Maybe you make some mistakes, but you first decide that you're going to do it. I'm just going to do it. Whatever comes up, I'm going to laugh about it. And that's just the way it is. You know, it's sort of like how life goes. You don't just stop life because you make mistakes. Keep going, you know what I mean?

Carrie Richardson: 22:20

Some of the biggest mistakes that I made when it came to PR and being interviewed, like by journalists or by podcast hosts. The first thing I'm asking is is this going to be edited for content? Am I going to be able to look at it and approve it before it goes live? Because I've had interviews where people quoted me word for word, but those came after interviews where people edited the content, you know, for brevity. Or for just to make me sound smarter which I truly appreciated. So I did a couple of interviews like that and I'm like, Oh, that's what interviews are like. Okay. You can say whatever you want and then they're going to make you sound smart.

Josh: 23:00

Right.

Carrie Richardson: 23:00

And the next time I was interviewed. That is not how it went down. And they ended up publishing stuff that I was saying that I assumed that they would edit out and they didn't. And I was like, Oh, that sounds terrible. That's so cringy. If you're going to be on a podcast, go listen to it a couple of times, at least. Listen to a couple of different guests, see what's the podcast normally like. Is it like Carrie's podcast where they just chit chat or are they going to ask you structured questions Ask me a question about cold calling. I'll answer that question. No problem. But if you want to ask me something about like, hey, financially, what were your statistics like between 2020 and 2025? And how did the pandemic impact them? If I haven't prepared for that question, you're just going to get silence and a blank stare and probably some fear. You have to prepare your guests for the podcast. If you're going to host one, like, tell them what to expect. Don't surprise them

Josh: 23:53

I find in any interview that no matter if it's a work interview, a business interview or even a podcast interview. The first thing I always do is I, I always prepare myself. I look at who the person is, what does he do? What interests does he have? I look at social media and get some understanding of who the person is. Also look at his business, look at some of the podcasts he's been on or the podcast that he hosts. I find those key things to really understand the person because, you know, you're not going to meet the person until you actually are on the interview. It's a good prepare on any interview, it's always good to prepare for that type of thing. And that's my my key secret, by the way, of any. I find something that I like about the person. I always find that's such a key thing just to find one or one to three points, how can I talk to you about that thing?

Carrie Richardson: 24:38

That translates into sales as well. I mean, if you can find common ground with somebody, something to talk about where you're not trying to sell them something and they're not being defensive because they don't want to be sold to. There's some great ice breakers if you pay a little bit of attention on LinkedIn. Now, somebody's always posting about their new baby on LinkedIn. The first question you should ask that person is how's your baby doing? I love seeing those photos on LinkedIn. Oh my God, she's growing up so fast. That little bow on her head, it's so adorable All of a sudden, boom, they're open to talking.

Josh: 25:10

Find something on linkedin. Find something you can relate to. That's that's so important in any interview Meeting this new person that could be famous this point of a conversation could be a make or break point of like, will I be successful in this podcast or will I fail at this podcast? I found it so important, you know, sales or not, I'm just so passionate about talking to people. I love to talk, you know, I was never a big talker when I was a kid. Now I'm making it up by talking to a lot of people. It's such a fun thing. I love to talk and get to know people better.

Carrie Richardson: 25:37

How many podcasts do you host a week right now?

Josh: 25:40

I usually do three episodes a week, when I first started I was doing five interviews. Monday through Friday, I was doing one a day. There were some days I had actually two or three a day. I Oh my gosh, it's so tiring. But there was a point where it started to slow down with guests. And there was a point where like now there's so much content on there that's it's continuing to build up. What I like about podcasting and YouTube the most is that it's no matter when you post it, it could be a year ago, could be five minutes ago, over time it grows in value and, and people listen to it, they watch it and it just becomes more and more valuable over time. It just does it and it works.

Carrie Richardson: 26:12

We're probably reaching the the end of our time together. So just tell me a little bit about command, your brand, how can people get ahold of you? What services do you offer?

Josh: 26:20

We do offer a lot of different things. We have two main services, which is we have podcast guesting and we help people edit their podcasts So we actually do the whole editing process. We do the whole posting it and make into reels. We also do podcast guesting where we get you on a series of shows that actually get you to the right audience with the right podcast that in terms of what you want to promote. If you're an IT person and I want to get on IT type shows. We put you on those IT shows. And that's, that's, we're like, basically we do all the work for you. And all you really do is you show up. And that's, that's the best part of that is like, we do all the hard work for you. And the other is actually courses that teaches how to be a guest speaker. Like if you want to do it yourself, we have our formula for how to be a guest speaker and also how to be a podcast host and what programs do you need to use in order to achieve that. So those are our main line services. And we also provide a free masterclass for people to educate them on either a guest speaker or, or a podcast host, whichever you prefer. We're really passionate about getting people and getting their whole mission statement out to the world That's what we love to do. And that's what we love to help people with.

Carrie Richardson: 27:21

All right, let's set expectations. Are you going to get people on Joe Rogan?

Josh: 27:25

Definitely, definitely not. We don't guarantee certain shows, every show is its own entity. So we actually don't run these shows. We sort of operate with them, you know.

Carrie Richardson: 27:34

Okay. Yeah. And how do people reach you if they want to learn more?

Josh: 27:37

That's a great question. Well, I would say we have on our website, commandyourbrand. com. We have a book a call site, which is commandyourbrand. com backslash book I call you there either talk to me who I'm the, the, the brand ambassador, or you talk to my other assistant or my other colleague Jen, who actually can go over more of the podcast programs and the, the podcasting it. editing functions. So that's what I would say.

Carrie Richardson: 28:01

All right. If you're already busy and you really want the branding and PR that comes with being a podcast guest or host, working with a third party organization is not a bad idea.

Josh: 28:14

I would say How much time is your time worth to you? Like, is, is it time worth really spending on editing and really doing the work to get on these shows? Or is it more worth it for someone else to do for you to where you just show up. I would, that's what I would say.

Carrie Richardson: 28:28

Thank you, Josh, for joining me on WIN today. I really enjoyed being on your podcast Josh's podcast is called Command Your Brand. I was a guest before the Christmas holiday started. So go on over and listen to my podcast, obviously, and all the other great guests that Josh has hosted. If you want to learn more about podcasting, commandyourbrand. com. Thanks for joining us today, Josh.

Josh: 28:52

You're welcome. I really appreciate it. It was a lot of fun.

Carrie Richardson: 28:54

Thanks.