WIN
Business is a battle, and we came here to WIN!
Carrie and Ian Richardson are partners and serial entrepreneurs who specialize in strategic growth and exit planning for SMBs.
Every week, we ask business owners and leaders two important questions:
"What's Important Now?"
"How are you winning?"
Created by entrepreneurs who love strategy, sales and strategic selling, we interview business owners and sales leaders at all stages of growth across multiple industries.
Learn from experts sharing their strategies and the tactics they use to identify and pursue opportunities.
Take away actionable ideas that you can use to help you scale and/or sell your business.
Learn more about Fox and Crow Group at https://foxcrowgroup.com
WIN
Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years. Tune In!
If you're heading to Pax8 Beyond—or any major MSP channel event—this episode is your tactical prep guide.
Channel legend Len DiCostanzo joins host Carrie Richardson to share strategic insights from his 40+ years in the IT channel, including leadership roles at Autotask, Kaseya, and Datto. Now leading the coaching and consulting practice at MSP Toolkit, Len helps vendors and MSPs alike improve their partner programs and sales performance—and in this conversation, he breaks down what it really takes to make an event worth the investment.
You’ll learn:
- The top mistakes vendors make when exhibiting at trade shows
- What to do instead of hiding behind your booth table
- How to evaluate your event ROI—and what metrics actually matter
- Why relationships, not branding, drive long-term value
- Tips for making every handshake, hallway chat, and happy hour count
Whether you're a first-time sponsor or a seasoned exhibitor, this episode delivers real-world advice to help you turn event spend into sales results.
Find Fox & Crow Group at booth 929 at Pax 8 Beyond.
Read the blog post inspired by the interview here.
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.
Learn more at www.foxcrowgroup.com
Book time with Carrie here!
Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.
