WIN
I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.
My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.
Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.
Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:
How are you winning?
No theory.
No recycled advice you've already read on LinkedIn.
Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.
New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/
WIN
Technique - Daryl D'Souza
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Daryl D'Souza, Co-Founder of Technique
In this episode of the WIN podcast, host Carrie Richardson sits down with Daryl D’Souza, managing partner at Technique, a managed IT services provider based in Toronto, Canada.
Daryl shares his unique approach to signing two to three new clients monthly while working only two to three hours a day.
He discusses the importance of providing free value, building trust, and leveraging LinkedIn automation tools and Loom videos to connect with prospects.
Daryl also delves into the challenges and rewards of focusing on business outcomes rather than just tech stacks, his plans for expanding Technique, and maintaining a work-life balance.
He provides actionable insights on the importance of defining company values, recruitment strategies, and ensuring a seamless client onboarding process.
Tune in to WIN and try Daryl's process in your own business!
00:00 Introduction and Guest Welcome
00:21 Daryl's Unique Client Acquisition Strategy
01:42 The Importance of Providing Value
02:35 Leveraging Tools for Efficiency
03:48 Building Trust and Relationships
06:00 Challenges and Adaptations
10:27 Future Plans and Business Growth
20:21 Recruitment and Company Culture
23:28 Conclusion and Final Thoughts
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.
Learn more at:
Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution
Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors
Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses
Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.
