WIN
I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.
My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.
Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.
Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:
How are you winning?
No theory.
No recycled advice you've already read on LinkedIn.
Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.
New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/
WIN
Joe Alapat Tells Us How Liongard is WINNING with a New CEO
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Hi! It's Carrie - and the beginning of this podcast starts really abruptly because Joe and I started chatting immediately and we completely forgot to do the intro.
I want to remind MSPs that Liongard ROARCon is open for registration now!
Ian and I have limited passes to share, so if it's before July 20 2024 and you are the owner of an MSP that would like to attend, reach out to Carrie on Linkedin!
Joe Alapat is WINNING by Hiring a New CEO
In this engaging episode, Joe Alapat, co-founder of Liongard, shares his journey from being the CEO of an MSP to a pivotal role in a growing software firm. Joe discusses the cultural differences among founders from various countries, the challenges and rewards of cybersecurity, and the strategic shift in Liongard’s focus under new leadership.
Episode Highlights:
- Leadership Transitions: Joe reflects on transitioning from CEO to co-founder and the dynamics of reporting to a new CEO in his own company.
- Family and Work Balance: Joe emphasizes the importance of family and how frequent travel impacts personal life.
- Cybersecurity Focus: The conversation delves into the critical aspect of cybersecurity, emphasizing proactive measures over reactive strategies.
- Product Vision: Joe talks about Liongard's product evolution and the importance of focusing on the original vision to drive innovation and customer satisfaction.
Guest Quotes:
- "People mistake my excitement for anger; it's just a South Indian trait to be passionate and love debating." - Joe Alapat
- "If I'm not speaking, should I go? It's important to balance travel with family time." - Joe Alapat
- "Every dollar spent left of boom is more productive than spending it right of boom." - Joe Alapat
- "Liongard is not Joe Alapat. Liongard is its own entity with its own personality." - Joe Alapat
Guest Information: Joe Alapat is the co-founder of Liongard, a software firm specializing in cybersecurity and IT management. With a background as a CEO of an MSP, Joe brings a wealth of knowledge in managing and securing IT environments at scale. He is passionate about product design, user experience, and driving innovation in cybersecurity.
Links and Resources Mentioned:
- Liongard
- Book: "Crossing the Chasm" by Geoffrey A. Moore
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.
Learn more at:
Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution
Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors
Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses
Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.
