WIN
I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.
My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.
Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.
Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:
How are you winning?
No theory.
No recycled advice you've already read on LinkedIn.
Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.
New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/
WIN
Carlson Choi WINs with a focus on partnerships instead of transactions
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In this episode of WIN, host Carrie Richardson sits down with Carson Choi, CEO of Cork, to discuss his dynamic career path from enterprise leadership to founding Cork, a company that revolutionizes cyber insurance with a unique cyber warranty product. Carson shares his insights on the MSP space, the challenges of cyber risk management, and how Cork is providing MSPs with new opportunities for revenue and enhanced client protection.
Episode Highlights:
- Carson Choi's diverse career journey from video games and toys to the restaurant industry and MSP space.
- The inspiration behind Cork and the problems it aims to solve in the cyber insurance market.
- How Cork’s cyber warranty offers both preventive measures and financial recovery for MSPs and their clients.
- The unique features of Cork's platform, including real-time alerts and integration with existing security stacks.
- Success stories and strategies for MSPs to upsell and integrate cyber warranty into their service offerings.
- Carson’s vision for Cork’s growth and the importance of treating MSPs as partners rather than customers.
Guest Quotes:
- "My life has always been about looking at things differently and driving transformational approaches."
- "We created Cork to solve a unique problem specifically for the channel business."
- "The cyber warranty is like a bridge finance between the incident and remediation."
Guest Information: Carson Choi is the CEO of Cork, a company that provides innovative cyber warranty solutions for MSPs. With a diverse background in enterprise leadership, video games, toys, and the restaurant industry, Carson brings a unique perspective to the MSP space. He previously served as the Chief Digital Officer for Jollibee Foods and Datto.
Links and Resources Mentioned:
#CyberInsurance #MSP #CyberWarranty #DigitalTransformation #CyberSecurity #RevenueGrowth #SmallBusinessIT #CyberPrevention #CyberRecovery #Entrepreneurship
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.
Learn more at:
Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution
Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors
Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses
Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.
