WIN
I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.
My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.
Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.
Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:
How are you winning?
No theory.
No recycled advice you've already read on LinkedIn.
Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.
New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/
WIN
Shaun Vlassis WINS by Innovating Threat Detection
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Shaun Vlassis Wins By Innovating Threat Detection
In this episode of "What's Important Now?" host Carrie Richardson sits down with Shaun Vlassis, founder of Illuminate Security, to explore the creation and impact of his innovative crowdsourced threat hunting platform, Blue Hat. Shaun shares his journey from working at top financial institutions to establishing his own business, tackling industry challenges, and leveraging crowdsourced expertise to enhance cybersecurity defenses.
Episode Highlights:
- Shaun's background in detection and response over two decades.
- Insights into the challenges faced by the cybersecurity industry.
- The conception and development of the Blue Hat platform.
- Advantages of crowdsourced threat hunting compared to traditional methods.
- The balance between technology and expertise in security operations.
- Shaun's transition from practitioner to entrepreneur.
- Overcoming obstacles in investment and enterprise sales cycles.
- The future of cybersecurity and the role of innovation in the industry.
Guest Quotes:
- "We've been doing the same approach to solving cybersecurity problems for decades, yet expecting different results." – Shaun Vlassis
- "The Blue Hat platform takes the same crowdsourced model from offensive security and applies it to the defensive side, making it more effective and scalable." – Shaun Vlassis
- "Starting a business requires making as many mistakes as quickly as possible to figure out what works." – Shaun Vlassis
Guest Information:
Name: Shaun Vlassis
Title: Founder of Illuminate Security
LinkedIn: Shaun Vlassis on LinkedIn
Company Website: Illuminate Security
Links and Resources Mentioned:
- RSA Conference: RSA Conference Website
- Bugcrowd: Bugcrowd Website
- HackerOne: HackerOne Website
- Salesforce: Salesforce Website
- AWS (Amazon Web Services): AWS Website
- HubSpot: HubSpot Website
- Xero: Xero Website
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.
Learn more at:
Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution
Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors
Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses
Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.
