WIN
I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.
My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.
Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.
Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:
How are you winning?
No theory.
No recycled advice you've already read on LinkedIn.
Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.
New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/
WIN
Matt Quammen WINS by Protecting Small Business Owners
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Matt Quammen is the co-founder of Optimize Cyber, a company that specializes in cybersecurity services such as penetration testing and risk assessments. With a background in technology and sales, Matt brings a wealth of experience to the table, particularly in the realm of cybersecurity. His approach to the field is not just about the technical aspects but also about empowering business owners to understand and manage cyber risks effectively.
Optimize Cyber's mission is to disseminate cybersecurity knowledge at scale, ensuring that every business owner feels equipped to handle cyber threats. The company prides itself on speaking the language of business executives rather than tech jargon, making cybersecurity comprehensible for those without a technical background. This approach allows business leaders to implement practical solutions to protect their operations from cyberattacks.
During the interview with Carrie Richardson, Matt discussed various aspects of starting and running Optimize Cyber. He shared insights into the challenges of entrepreneurship, such as the difficulty of acquiring the first few clients and the unexpected ease of handling business operations. Matt emphasized the importance of having a clear mission and adapting the company's pitch based on market feedback to find the right niche within the vast cybersecurity industry.
One of the key takeaways from the conversation was the notion that cybersecurity doesn't have to be expensive. Matt pointed out that there are many free actions businesses can take to significantly reduce the likelihood of financial loss due to cyber incidents. If you're wondering what you can do to protect your personal or business finances from fraud, don't miss this episode of WIN!
Matt also touched upon the value of partnerships, particularly with Managed Service Providers (MSPs) and Value-Added Resellers (VARs). Optimize Cyber has established a partner program that includes both reseller and referral options, allowing other businesses to collaborate without fear of competition for clients.
In terms of growth, Matt envisions Optimize Cyber expanding its consulting and product teams, continuing to produce high-quality offerings, and educating more people about cyber risk. He underscored the importance of tracking key performance indicators like revenue, pipeline, and new opportunities to forecast and plan for the company's future.
Overall, the interview with Matt Quammen provides valuable insights into the world of cybersecurity from a business perspective. It highlights the significance of demystifying cyber risks for business leaders and offering practical, cost-effective solutions to safeguard businesses against cyber threats.
Optimize Cyber stands out as a company that prioritizes knowledge sharing and strategic partnerships to achieve its mission of enhancing cybersecurity for small businesses.
Want to be a guest on WIN? Schedule a call with Carrie!
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.
Learn more at:
Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution
Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors
Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses
Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.
