WIN
I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.
My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.
Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.
Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:
How are you winning?
No theory.
No recycled advice you've already read on LinkedIn.
Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.
New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/
WIN
Jim Doyle WINS by Selling With A Servant Heart
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When the quest for success in sales becomes more than just numbers and contracts, it transforms into an art form. That's the philosophy Jim Doyle, author of "Selling with a Servant Heart" and founder of JDA Media, brings to the table in our latest episode. From the early days of selling candy as a young Boy Scout to his rise as a media sales magnate, Jim's narrative is a testament to the power of advocacy and service in the sales industry. His personal tales not only chart the course of his impressive career but also serve as a playbook for entrepreneurs at every level grappling with the realities of business growth and customer relationships.
Stepping down from the pilot's seat of a business you've poured your heart into can be as daunting as letting your children venture into the world. Jim's candid discussions on the emotional parallels between personal evolution and professional transitions reveal an unexpected journey towards hiring a CEO and the subsequent shift in his life's focus. Listeners will find solace and guidance in Jim's reflections on how service to others and community involvement have reshaped his definition of success and purpose after his business exit.
For those navigating the labyrinth of strategic selling and complex organizational structures, this episode is a beacon. The conversation zeroes in on the art of differentiation in sales, understanding the intricate web of decision-makers, and the necessity of embracing change, including the often-feared specter of technology. Jim's insights into managing sales teams—with a nudge towards the balance between trust and control—are a treasure trove for anyone looking to refine their sales management approach and, ultimately, their sales success.
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.
Learn more at:
Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution
Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors
Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses
Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.
