WIN
I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.
My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.
Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.
Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:
How are you winning?
No theory.
No recycled advice you've already read on LinkedIn.
Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.
New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/
WIN
David De Camillis WINS with Strategic Mergers and Marketing Innovation in Managed Services
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Mergers & Marketing With David DeCamillis
Embark on an expedition through the intricate landscape of merging managed service providers, as Carrie Richardson teams up with the savvy David De Camillis to talk marketing and mergers.
Uncover the secrets to navigating blending disparate business cultures, processes, and technologies, all while maintaining the unique identity of each entity.
In a candid exchange, David imparts wisdom gleaned from the successful union of Platte River and Applied Tech, highlighting the significance of a robust integration strategy and the power of a harmonized operational framework. As we dissect the critical role of branding and consistent communication, learn how to minimize client fallout and staff resistance during these transformative business ventures.
The conversation takes a dynamic turn with the overview of TechMedics' evolution, spurred by a chance encounter that turned into a thriving partnership.
Consider the realities of digital marketing and content creation as we scrutinize their impact on visibility and lead generation, affirming the necessity of a meticulously crafted annual marketing plan.
This podcast about brand development and growth strategies culminates with an optimistic glimpse into the future of marketing in our industry. Be inspired by David's relentless pursuit of innovation at TechMedics and the marketing feats that await.
Join us to gain a wealth of knowledge that could propel your business into its next chapter of success.
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.
Learn more at:
Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution
Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors
Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses
Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.
