WIN
I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.
My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.
Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.
Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:
How are you winning?
No theory.
No recycled advice you've already read on LinkedIn.
Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.
New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/
WIN
WIN with Debbie Kestin by Unlocking the Vault of Vendor Marketing Funds
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Join me: Carrie Richardson, partner at Richardson & Richardson Consulting, on today's episode of WIN, where we talk about something everyone likes: free money!
Unlock the mysteries of Market Development Funds and Joint Marketing Funds with the expertise of Debbie Kestin, the marketing guru from Kestin Impact Consulting.
You're in for a treasure hunt as we navigate through the untapped potential of MDF and JMF, resources that could be the catalyst for your marketing breakthrough.
With Debbie's rich background from IBM, we tackle the hurdles that prevent many MSPs from claiming the funds that sit idle each year, while offering strategies to overcome the fear of upfront costs and unrealized marketing goals. Sure, the terms and conditions of these 'free money' pools may seem daunting, but by the end of our conversation, you'll be equipped to approach them with confidence and a game plan to elevate your business's marketing game.
In a marketplace saturated with products and services clamoring for attention, it's vital to understand how to make the most of vendor support in marketing efforts.
Dive into the world of effective proposals and the execution of campaigns that capture the imagination, both of which Debbie and I dissect with precision.
We share the playbook on hosting events with a magnetism that extends beyond the primary audience to their families, ensuring a memorable experience and solid lead generation. As we spin tales of past co-marketing triumphs and the significant advantage of collaboration with marketing firms adept at analytics, this conversation promises a cascade of insights to refine your approach to vendor-supported marketing funds.
Join us, and let's boost your marketing impact together.
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.
Learn more at:
Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution
Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors
Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses
Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.
