WIN
Business is a battle, and we came here to WIN!
Carrie and Ian Richardson are partners and serial entrepreneurs who specialize in strategic growth and exit planning for SMBs.
Every week, we ask business owners and leaders two important questions:
"What's Important Now?"
"How are you winning?"
Created by entrepreneurs who love strategy, sales and strategic selling, we interview business owners and sales leaders at all stages of growth across multiple industries.
Learn from experts sharing their strategies and the tactics they use to identify and pursue opportunities.
Take away actionable ideas that you can use to help you scale and/or sell your business.
Learn more about Fox and Crow Group at https://foxcrowgroup.com
WIN
Jennifer Brine WINs By Bringing Higher Quality Care To Those Who Need It Most
Welcome to W.I.N. (what's important now?) - the entrepreneurial podcast where we dive into business challenges, achievements, and opportunities!
Join your host, Ian Richardson, from Richardson & Richardson Consulting as he explores what entrepreneurs care about and focus on. This week, Ian hosts Jennifer Brine, Co-Founder and CEO of aneufit, a fitness company focusing on mobility for aging clients.
Jennifer's background includes starting a company in wearable technology and piloting the prototypes with Mass General Hospital, which required extensive analysis of the human body. Jennifer’s real-life experiences have contributed to her vast knowledge in the care of older adults and the emotional toll that can take on families.
Jennifer understands the importance of an evidence-based framework for client programming and care. Her passion is to help older adults realize their untapped potential, gain valuable education on musculoskeletal health, and take part in their journey to a bolder, more independent life. Her role at aneufit is to bring to life a vision where adults age actively and independently.
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.
Learn more at www.foxcrowgroup.com
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Hello and welcome to Wynn. I'm your host, Ian Richardson from Richardson and Richardson Consulting, and today I'm joined by my friend Jennifer. Brian from a new fit. Jennifer, how are you today? Hey,
Jennifer:I'm great. How are you? We're so excited to be here. Thank you.
Ian:Oh, I'm super pumped to have you on. Thanks for taking the time to come on and share your story and about a new fit with audience of.. Jennifer is a new Fitz Chief Executive Officer. Through her experiences working in science and technology as a mechanical engineer, she has a keen understanding of kinesiology. Her background includes starting a company in wearable tech and piloting the prototypes with Mass General Hospital, which required extensive analysis of every part of the human body. Jennifer's real life experiences have contributed to her knowledge and the care of older. And the emotional toll that can take on their families. She understands the importance of an evidence-based framework for client programming and care. Her passion is helping older adults realize their untapped potential, gaining valuable education on musculoskeletal health, and to take part in their journey to a bolder, more independent life. Her role at a new fit is to bring to life a vision where adults age actively and independently. Jennifer, I gotta ask you as a, as a fellow workaholic, is it push pull leg or cardio day today? Oh
Jennifer:gosh. You're going to really be surprised by the answer to this, but it's actually spy school day and that's what we call a really fun mobility day.
Ian:That's awesome. I want sp, I want spy school. Dave, that just sounds like fun.
Jennifer:I know. I actually take a class called Spy School. It's really fun and we act like spies and climb around on the ground and jump and do handstands and it's pretty fun.
Ian:That is like my 11 year old son and I are officially going to be in that space now.? Jennifer: Yes. I'll invite you guys. It's virtual, which is fun. Oh, perfect. Perfect. So on win, we always, we always follow a format. This is the entrepreneurial podcast. We talk about business challenges and focuses, achievements and milestones that organizations have surpassed and the opportunities that those executives are gonna pursue next. And Jennifer, when we were talking before the show, you had mentioned there's a huge focus at a new fit on virtual offering. Specifically, you're working on getting clients into the platform because it allows you to focus on preventative care and helping people get into the journey of wellness and mobility and, and that strength training before they start having problems. Tell us about that and how you and your team are tackling that.
Jennifer:Sure. Um, I'm excited to tell you about that because there's a couple things. One is that our mobility starts to decline as early as age 30. And so my clientele tends to be 50 and 60 and over. And what we see a lot with that clientele is they feel like they don't need something like this. Um, and I think that I really wanna help educate us. our musculoskeletal system really thrives when we put load or weights on our body. When we help to grow our muscles, when we have that load on our body, it helps our body regenerate everything from cartilage to muscle growth, and it helps keep us active and fit and, um, I think a big. Misunderstanding for people is they don't need this, they don't need this. And then what happens is at some point they take a fall or suddenly they can't get off the ground when they've been working on their car, and that's when they call us. And of course we can absolutely help you at that point, but we'd really love people to start to be empowered to do this sooner so it doesn't get to a point where they need this, but instead they're really thriving instead of.
Ian:Yeah, that resonates so hard with me. Uh, my father who passed away last year was, he was a big guy. Um, he, you know, he wasn't tall, just, just big. Um, and, but he was still able to move around and he got sick back in 2012. He had a, a spinal fungal infection and that put him into a wheelchair and he had the capability to walk, but because he was kind of so far gone outta shape and, and everything. He didn't have that strength to kind of, to develop himself back up and he never got back outta that chair. So that's, that's such a key focus on, uh, on, on making sure people are aware, like, hey, it if, if, you know, that ounce of prevention has to be worth 10 pounds a
Jennifer:cure.. Yeah. I appreciate you sharing that. And I'm sorry to hear about your dad. Um, you're absolutely right and I think it's hard sometimes to see that far into the future. It's, it's really challenging. But the great benefits of fitness, as you know, cuz you seem like. You participate in that, is that you also feel good after you do them. If I'm having a tough day or a long day and I just work out for even 20 minutes, I'm always feeling really, really good. So there's short-term impacts too. And the thing I like about virtual is, You can do this in your home, and so you can get used to the routine. You don't need a ton of equipment, and it becomes something that's not a barrier. A lot of times we see people come into the gym, we use equipment, we love to have you there, but then you go home and you don't know how to translate that at home. So for a lot of people, we find it's easier to teach you how to do this with objects in your home so you can maintain this beyond us.
Ian:Yeah, yeah. You don't have to have a whole dumbbell set. Right. Take a gallon of milk and then Yes. Do do some Russian twists on the ground and move that milk back and forth.
Jennifer:Exactly. Or we can fill up a backpack and do some dead lifts.
Ian:Yep. I love it. I love it. One of the, one of the big things you shared is something that's pretty exciting and, and I've got mad respect for that, that you and your. recently just won a $10,000 pitch challenge that was put on and and funded through Enterprise and Citizens Bank in partnership with the City of Boston. Tell us about that pitch and about what you're gonna use those funds for when it comes to investment into a new fit.
Jennifer:Sure. We're really excited about the opportunity to have participated in that pinch Competition in one enterprise is a streetwise M B A program that we actually did this past year, and it really gave us good insight into how to grow our business and how we can use this money most impactfully. So in this pitch, we really went over our deep vision. For a new fit, and we help the audience understand, look, right now only 18% of decisions made in clinical settings are evidence-based. So that means 82% of decisions made Yeah, are not, and with that, we want to help bring higher quality care to people who need it the most through what we do. So we're excited to share that vision and we're even. Excited that people see it and want to give us money for it. With that money, we really intend to use it in three different ways. One is to support, um, nonprofits. We're gonna be running a program in Boston with another nonprofit and helping use some of that money to co co-fund that. So it's free to the people who participate. But one of the really exciting things we're also gonna be doing with that is expanding opportunities that we have to reach wider and more diverse a. And hopefully we're gonna actually talk about that next.
Ian:Yeah, that's, uh, that's such a, creating the enablement for any audience, regardless of circumstance to be able to participate in, uh, in a service offering for an organization is huge. And especially one that's focused on wellness. Cuz there has to be a lot of disadvantaged populations out there that just don't have access to the resources that you and I might have. Exactly. Yeah. So speaking of, speaking of those different populations, there's a, there's a pretty awesome opportunity that you and your team are pursuing and you're looking into building out programming for correctional facilities. Tell us more about that, and specifically let's dive into how wellness can kind of help someone move back successfully into. Upon release from a correctional facility, this is something that's, that's near and dear to the heart, uh, at Richardson And Richardson. Carrie, my business partner, did a, a huge amount of workforce readiness programming in a previous business that she owned. So talk to us about that. Talk to us about the strategy, about the plan and uh, and the impact that you and your team.. Jennifer: Absolutely. You know, I'm really excited because the more that we've shared our vision, the more that people have come to us and made us aware that what we do could actually have a huge impact on correctional pH facilities and, um, programming for those facilities. So we use a fully evidence. Based framework for movement reactivation. When I say that, a lot of people really have no idea what I'm talking about, but to break that down, we don't just do fitness, and a lot of people say they do holistic fitness, but ours really goes beyond that with our training. We're trained in pain science and we're trained in how to use a. Framework that targets the bio psycho and social, which means we help clients re-understand the biology, how does their body work, what they can they expect and what can they achieve? The psychology. So we have a great referral network if you need further services. Um, we also can help you with mindfulness or just understanding how important it is that we take care of our mental health and there's no stigmas around. Mm-hmm.. And then the social is getting together with communities, building communities around us. For some of us, actually having a community of friends can increase our pain and cause us to be more stressed out. So we really dig into how to meet somebody wherever they're at and help them find support in all three of those areas while we work on the. The exciting thing about this for correctional programming and institutionalized individuals is that just like our society is aging, people in the prison system are also aging and mm-hmm , all of the aging people that we're seeing are facing a lot of changes in life. Whether. It's reintegration into society, or they're looking for that second type of job that they can have later in life and society is not very friendly to that. So we really wanna help make an impact where they feel a lot more empowered, not only in their body, but in what they're capable of and what they can do beyond where they have been. I love that. I love that focus giving. People a path that if, if someone's gone and entered into the, into the corrective system, into the prison system, and they have paid the debt to society, being able to create those resources so that person can leave and successfully reintegrate, which is the goal of release. It's not to, Hey, we're gonna send you out and then we'll see you again in three months. It's, Hey, go out and, and stay. and stay outta trouble and stay on the straight and narrow and giving some of those resources are so huge, and I love the fact that you've gotta focus on making sure that there is the mental health and, and meeting someone where they're at. It's so easy. I, and I'm guilty of this too, to find that mental voice that's unkind from, from time to time to yourself. Usually we're, we're our own worst critic and. Being able to give some people some skillset. It, it's you, you hit it on the head earlier. You do that 20 minutes, that 40 minutes of a successful workout, it, it energizes you, it creates more focus in all of that. But you can also start to, I'm imagining combat some of that mental terrorism that we plan ourselves.. Jennifer: Yeah, absolutely. And I think sometimes, um, we really are just helping people to feel empowered that their bodies can do this. Not everyone has realized the power behind moving their body. They don't feel like they can do it safely or they know how to do it or. Doesn't feel good or work for them. So we take a really individual approach, and even in group settings, we spend 45 to 90 minutes with each, in each individual on a motivational interview to really understand what drives them, what's holding them back, what are their pain points, and how do we bake that into what we do. Oh, that's amazing. So there, there's essentially a, for lack of a, a better term on my part, almost a customized care plan for everyone. Comes in and starts partnering and working with a new fit. Hey, here's Ian. This is what we're gonna do for you to make sure you stay on target,
Jennifer:on track. Yeah, and I think that's one of the biggest things missing from my research on reintegration is. Some people are doing it, but it's hard when you're dealing with people at scale. And so we really want to be able to provide that at scale to people who can come out of a correctional facility and to have the opportunity to thrive with the right support around them. I love
Ian:that. That's such a, that's such an impactful, uh, impactful mission and focus and an opportunity that, that is gonna make that difference. Um, . So if people wanted to, if people wanted to get ahold of you, Jennifer, and learn more about a new fit to, to get involved to, to partner up with the organization or potentially become a climate organization, what's the best way for people to get ahold of you?
Jennifer:Sure, so the email you can reach us at is info I n o new fit.com, and a new fit is spelled A N E U F I T. You can also call us anytime at six one seven six eight one. 47 76, and to go over the different populations we serve. We're actually known as a new fit and foundations, and soon something else, but a new fit works out of a private luxury gym in the back Bay of Boston, and we also do virtual training so we can work with anybody who's interested in those services. They are out of pocket paid service. Foundations focuses more on people who haven't moved in a long time and are looking really for movement reactivation. Maybe getting out of a chair is tough, accessing the ground is impossible. And then soon we're excited to be targeting, um, correctional programming and we will come up with a great name for that.
Ian:That's awesome. And so in the show notes, we'll have both that phone number as well as the website so that you can go there and learn more about a new. If you're interested in learning more about Richardson and Richardson, you can visit our website@randr.consulting. There you can find other episodes of when blogs, white papers and case studies around the tools and organizations that we've helped and create an impact in that you could use in your own organization as well as view any of our on demand webcasts and webinar. Jennifer, I really appreciate you taking the time today to come on to win and share your story and share about the impact that you and the a new fit team are making in the greater Boston area and, and, and beyond.
Jennifer:Ian, thank you so much. It's been really fun to partner with you and Richard in Richardson and have this opportunity get to know your story a little more. And I really appreciate this conversation.
Ian:Oh, it's uh, it's our privilege and our pleasure. Thanks again for coming on. Until next time, take it.
