This is the first interview in our EY Entrepreneur of the Year series.
We're beginning with regional finalists in our local area - Michigan/Ohio.
And it's an incredible story of triumph, resilience and innovation.
I'm fortunate enough to have Carla Ejaz (and in subsequent interviews, both of her business partners) featured on WIN this week.
I'm very excited for them to all see how three versions of the stories differ -each partner agreed to chat with me separately, without coordinating stories. The three partners have different roles and responsibilities at their business, I expect they'll all have a different viewpoint on the challenges and opportunities they're working on.
Carla and her partners acquired Lasting Impressions Promotional Marketing in 2017.
The business was founded in 1976. The story begins with Farrah Fawcett and it's not ending anytime soon. In this interview we touch on the dynamics of a family business, the importance of "staying in your lane", fast pivots, high growth, being prepared for emergencies, and the importance of fostering a powerful culture and great relationships with your competitors.
Whether you're just starting your entrepreneur journey or nearing the end, you'll be as enamored with this success story as I was. I don't even want to outline what we're talking about, because the story is truly the things they make movies out of.
Without further adieu, let's get into it.
Hosted by Carrie Richardson, partner at Richardson & Richardson Consulting
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Carrie helps businesses improve their sales and marketing teams.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Learn more at www.foxcrowgroup.com
Book time with them here: https://randr.consulting/connect
Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.